Providing a range of English writing services for marketing, editorial, pr, publishing, case studies, interviews and more. With over 30 years’ international experience in diverse industries and cultures, I offer a well-seasoned and professional approach, with a healthy dose of lateral thinking. A stickler for detail and excellence, I balance this with a strategic perspective of the bigger picture.
English Copywriting
It is not always enough to translate your German marketing text directly to English when trying to sell to a global, English-speaking audience.
PR & Editorial
A well-crafted press release or editorial has a much greater chance of being selected for publication by busy journalists, always on a tight deadline.
Journalism
Finding a relevant story with factual accuracy, detailed research and balanced input for a range of industries and media.
About me
It was in high school that I discovered my ability to write well for non-fiction. I was constantly creating adverts and newspapers in class, when I should have been analysing Shakespeare.
Studies in marketing, public relations and journalism followed, where I excelled as top student and helped edit the student newspaper. My early career in beautiful Cape Town, South Africa, included copywriting, pr and editorial work in a range of environments, from creative ad agency through to blue-chip corporate multinationals.
I moved to the northern hemisphere in the 1990s, pursuing my other profession in dance and theatre arts in The Netherlands, with occasional writing on the subjects. Then a shift to the UK, which lasted 19 years and where I honed my writing abilities to a very high standard as a global business journalist and editor (Germany was one of my ‘patches’). My most recent role saw a return to marketing and pr management for a small UK business that is a national leader in its field.
Now here I am, living in Germany and ready to help any local business, service, organisation or individual with all things English. Raise your profile, enhance your strategy and project the right image in the world’s lingua franca of today.